Author: Michael Upshall

Are there good and bad metaphors?

George Lakoff is famous (according to Wikipedia) for the “conceptual metaphor theory”, which is that people are influenced by the metaphors they use.

Intrigued by this claim, I read the short book Metaphors We Live By (1980), by Lakoff and co-author Mark Johnson.  Sure enough, …

Crossing the Chasm: a classic business title

It’s so sweet to see names such as “Word Perfect”or “VisiCalc” Such names have the magical aura of products remembered from long ago, like “Bovril” or Cod Liver Oil.  Crossing the Chasm is full of such names, even though the author Geoffrey Moore candidly admits …

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