Content LicensingStudies of content licensing tend mainly to consider contracts and licence negotiaion. In my book Content Licensing (Chandos Publishing, 2009) I aim to cover both contractual issues and the technology behind licensing, for example, how best to store and capture content, and how to hold title metadata. In addition, there is a strategic dimension to content licensing: should a publisher host their own content or license via aggregators? For The Hutchinson Encyclopedia I set up an encyclopedia and reference content database system, with automatic platform-independent delivery of content to licensing partners in the US and the UK, first with Random House UK Ltd, and subsequently after a management buy-out with Helicon Publishing PLC. For Continuum Publishing Group I found licensing partners and advised on a digital publishing strategy for their key titles. For Encyclopaedia Britannica UK I advised on licensing to UK higher education. Global Market Briefings is a young and rapidly growing publisher, formed by a management buy-out in 2004. For GMB I proposed licensing partners and a digital platform for content delivery. |